Michael Ruescher

I work on product and engineering at Blueshift , where we build AI-driven marketing.

Outside of that, I spend a lot of time working hands-on with agentic AI systems in real software products and operating workflows.

I am interested in the practical frontier of applying agentic AI: tool use, workflow design, evaluation, interfaces, support, and how the economics of software change when capable agents are part of the system.

I write about software, AI, and building things.

Writing

Feb 19, 2026 Bitter Pilled SaaS: What the Bitter Rain Grows

Consulting

If you want help thinking through AI product strategy, agentic systems, or shipping a lean software business, you can book an hour with me directly.

$500 for 60 minutes. Come with a specific question or decision you're working through.

Book a session .

Elsewhere

Find me on GitHub and X .