Michael Ruescher
I work on product and engineering at Blueshift, where we build AI-driven marketing.
I write about software, AI, and building things. More about me.
On the side I build a portfolio of small internet properties — tools, games, and reference sites. The goal is compounding distribution: each site is a standalone thing that works, and together they reinforce each other. Software is one material. Content is another. The scarce resource is trustworthy external signal — contact with reality.
I think a lot about how AI is changing the economics of software. Not just writing code faster, but the entire surface area: distribution, pricing, support, discovery. When a capable agent can use any tool with a well-defined interface, what does that do to the market for developer tools? For SaaS? For content? These questions are more interesting to me than the benchmarks.
FAQ
What do you work on?
Product and engineering at Blueshift, where we build AI-driven marketing infrastructure for enterprise customers. On the side, I build a portfolio of small internet properties — developer tools, puzzle games, and reference sites.
What do you write about?
Software, AI, and building things on the internet. I'm particularly interested in how AI changes the economics of software — distribution, pricing, discovery, support. Less interested in benchmarks, more interested in the structural shifts.
How do I reach you?
GitHub and X are the best places. For support on any of the tools I've built, use bitterdesk.com.